Enquiry types
Partnership or investment enquiry
Send a proposal Apex Holding can evaluate on the first read, with the ask, the numbers and the counterparty all visible without a second email.
What you will need
- A one-sentence version of what you are proposing and what you want from Apex.
- The legal name of the entity making the approach, and the country it is registered in.
- Your role in that entity, and whether you can commit it or are enquiring on its behalf.
- A short document — summary, deck or term sheet — that a reader can finish in ten minutes.
- The capital figure or the shape of the commitment, if the approach involves one.
- That document as a PDF — it opens identically on every device, and nothing reflows between your screen and the reader's.
Steps
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Confirm you are approaching the group, not one world
Apex Holding is the holding company. A proposal about wine production belongs with Greppo Winery, a proposal about stays or residences belongs with Arz Faraya, and interest in the Zaarour Gate development is handled through its own register. Group-level partnerships, capital and joint ventures come here. If you are unsure, read which team to contact first.
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Write the ask as one sentence
Before you open anything else, write the single sentence that says what you want. "We are seeking a development partner for a mixed-use site in Keserwan" is an ask. "We would love to explore synergies" is not. This sentence becomes the first line of the email.
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Assemble one document, not five
Put the proposal into a single file: who you are, what is being proposed, the numbers, the structure, the timeline and what you need from Apex. Attach supporting material only if the main document refers to it. Several loose files arrive out of order and are read out of order.
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Say which part of the group the proposal touches
Name it explicitly — the holding company, wine, hospitality, development, or a new venture entirely. Apex Holding operates across roughly 200,000 m² of developed and in-progress projects with a footprint running from MENA into Europe, and proposals are routed by the part of that portfolio they affect. You can review the scope on the Portfolio page before you write.
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Use the partnership subject line
Send to info@apexhldg.com with the subject Partnership & investment — Apex Holding. The ready subject is on the Help Center; using it puts the message on the right desk without anyone having to guess. Add your entity name after the subject if you want the thread findable later.
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Put the ask in the first paragraph of the body
Open with the sentence you wrote in step two, then give the entity name, your role, the size of the commitment and the decision you are asking Apex to make. The attachment is supporting evidence — it is not the message. A proposal whose ask is on slide fourteen gets read fourteen slides late.
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Handle confidentiality before you attach anything
Do not send material you cannot afford to have read under ordinary business confidentiality. If your approach requires a non-disclosure agreement first, ask for it in the opening message — name the agreement you want signed and by which entity, and hold the sensitive material back until it is in place. Asking after the deck has already been sent protects nothing.
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Give a contact that answers
Add a direct phone number and a working email at the end of the message, and name the person to speak to if it is not you. If the matter is time-critical, call +961 79 101 444 after sending and say that a proposal is in the inbox.
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What happens next
Your message is read at group level and routed to whoever owns that part of the portfolio. Serious approaches usually come back with questions before they come back with an answer, so keep the thread rather than starting a new one. If your own timing matters — a closing date, a board meeting, an option that expires — put that date in the message. It is the single piece of information most likely to change the order things are read in.
Note
A short, specific approach outperforms a long, general one. If you can only send two lines today, send the two lines — the ask and the entity — and follow with the document when it is ready.
Before you send
Check that the attachment actually attached, and that the ask is in the first paragraph rather than the last. Those two mistakes account for most proposals that need a second email before anyone can act on the first.