Founder

Hicham Jerdak

Founder & CEO, Apex Holding.

Projects orchestrated in Lebanon and abroad — 200,000 m² of work, carried from MENA into Europe and held across eleven companies.

Hicham Jerdak, Founder and Chief Executive of Apex Holding.
Hicham Jerdak — Founder & CEO, Apex Holding SAL.

Philosophy

Four disciplines, one drawing.

The work sits where arts, business, construction and development meet. Nothing is considered resolved until all four agree on it.

  • Arts
  • Business
  • Construction
  • Development
  1. Design Held to a high standard before anything is costed.
  2. Management Rigorous, and answerable at every stage.
  3. Implementation Efficient, because efficiency is what protects the design.
  4. Outcome Nothing is signed off for merely meeting the brief.

The scale of the work

From a single piece to a whole town.

The companies design at every scale in this sequence, and each one sets the standard for the one above it.

  1. 01

    Furniture

    The smallest scale the studio draws at, and the one that sets the tolerance for everything built above it.

  2. 02

    Interiors

    Rooms resolved as complete environments — light, material, circulation, and the way the space is actually used.

  3. 03

    Buildings

    Office buildings, commercial complexes and shopping malls, delivered as working assets rather than gestures.

  4. 04

    Towers

    Height changes structure, services and sequence at once. The drawing has to hold all three without loosening any of them.

  5. 05

    Towns

    Whole settlements: residential and leisure villages, mixed-use districts, and niche communities designed to be lived in.

The ventures

Eleven companies, one hand.

Founder and Chief Executive of each. Three open onto worlds of their own; the rest carry the group's design, engineering and investment work.

Registration, jurisdiction and shareholding detail for each company is available on request — info@apexhldg.com.

The numbers

Measured.

  • 200,000 m² of projects across the companies
  • $140M+ in project value
  • MENA → Europe where the work reaches

That is the whole of it.

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