Reaching Apex
How to email Apex Holding
Write the message so the first reply settles the matter, rather than asking you for the five things you left out.
What you will need
- The address: info@apexhldg.com.
- A subject line — one of the six ready ones from choosing a subject line.
- The one thing you need, written out as a single sentence.
- Your deadline, if there is one, as a date rather than "soon".
- A phone number you actually answer.
- Any document you are referring to, as a PDF — it opens the same way on every device and cannot be reflowed by the reader's software.
Steps
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Write the subject line first
The subject decides which desk opens your message, so choose it before the body rather than after. Use one of the six templates in choosing a subject line, or open a pre-addressed message straight from the Help Center.
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Open with who you are
One line: your name, the organisation you are writing from, and your role in the matter. A stranger reading only that line should know why you are in their inbox.
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Name the world, or say it is corporate
Say plainly whether this concerns Greppo Winery, Arz Faraya, Zaarour Gate, the portfolio, or Apex Holding as a group. The group spans wine, hospitality and development, and the people who answer one do not answer the others — which team to contact sets out the split.
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Put the ask in the first paragraph
One sentence, naming the specific thing you want to happen: a meeting, a document, a price, an introduction, an answer. Not on the third screen and not on slide fourteen of the attachment. Everything after that first paragraph is context for a reader who has already agreed to help.
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Give the deadline as a date
If the matter is tied to a date — a print deadline, a board meeting, a flight, a season — write the date. If nothing is time-bound, say so; it is genuinely useful to know a message can be answered properly rather than quickly.
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Leave a number you answer
Put your best contact number in the last line, in international format, with the hours you can take a call. Some matters are settled in a two-minute call that would take four emails, and a reachable number is what makes that possible.
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Attach only what is needed to answer
Attach the document itself rather than a link to a drive that asks the reader to request access — that request usually goes to a person who is not the person reading your email. Send one version of one document, named with your organisation and the subject so it survives being saved. Leave out logos, signature images, brochures nobody asked for and the same file in three formats. Send it as a PDF. If the file is large enough that your own mail client warns you about it, send a link instead and say in the message what is behind the link.
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Send once, then wait
Send it once. A second copy of the same message does not move it up the queue, it splits it into two threads and halves the chance either is answered whole. When the time does come to chase, reply inside your original thread — following up on a request explains what to quote so the first email is found.
One email, one matter
If you have a partnership question and a press question, send two emails. Bundled together they get one subject line, land on one desk, and the half that could have been answered today waits for the half that cannot.
Before you send
Read your first paragraph alone, as though you had never heard of yourself. If it does not say who is writing, about what, and what they want, rewrite it — that paragraph is the whole message as far as the speed of the reply is concerned.